Global Brand Ambassador, Trilogy

Award-winning beauty journalist,
co-founder of BeautyMART

Consultant Dermatologist, FRCP

Senior Brand Manager, Godrej UK (Bio-Oil)

Portfolio Director, Diversified Communications UK

“Helen helped launched Trilogy Natural Skincare into the UK, and rapidly grew brand awareness with influencers and beauty experts. I appreciate the wealth of knowledge and professionalism she has added to our business – she has always represented our brand with the utmost integrity: offering creative solutions for best engagement, executing product launch events with flare and efficiency, and always delivering on-brand and within budget. I’m delighted to recommend Helen.”

“I’ve worked with Helen on various projects over the years and have always found her a pleasure to work with. She’s insightful, client-focused, thoughtful, analytical and ROI driven while still valuing creativity.”

“I have been lucky enough to work with Helen for many years. What is notable is how professional, personable and knowledgeable she is. As a doctor I was struck by her ability to absorb the science and bring out the salient points; whilst making sure I was furnished with all the latest research and data – invaluable from a professional point of view. I would highly recommend Helen has as a colleague.”

“I have worked with Helen for over 9 years. She has a fantastic strategic expertise. I would share the brand objectives, challenges and aspirations and she would help me translate them into a robust PR / Communication plan. Helen will work relentlessly to over deliver on all the KPIs we set. Over the years, Helen and her team have delivered world-class campaigns, and achieved gold coverage for the brand. Helen has complete integrity and will not hesitate to tell me if she disagree with my approach in a very productive way. I would love the opportunity to work with Helen again.”

“The Natural & Organic Products Europe 2019 beauty seminars Helen hosted were exceptional in content, quality of experts and audience engagement, and her input has ensured our natural beauty content continues to be second to none. Helen is a consummate professional – knowledgeable, wonderful, warm and charming – and we have loved working with her.”

“The breath-taking speed of digital influence has seen some of the market’s biggest brands undermined by leaner, more agile competitors. Niche brands who respond quickly to trends can capitalise on the social media opportunity and punch way above their weight in terms of awareness, whilst resonating with consumer desire for discovery or uniqueness.

“Authenticity is the watchword on a far broader scale – in everything from the representatives chosen to the stories brands tell, consumers want to see purpose and conviction.”

“Helen Yeardsley represents many of the industry’s most innovative and exciting natural and organic beauty and wellbeing brands, and is connected to the sector’s most influential media, bloggers, experts and buyers…”

https://www.naturalproductsonline.co.uk/news/industry-news/natural-beauty-news-industry-hotlist-announced-2/

“Conscious consumers are looking for products to support an increasingly holistic lifestyle; understanding the importance of making the right choices for their bodies and their health, but also for the planet.

“The focus in beauty has moved beyond being interested only in what we put on our bodies and the products we put into them, to a broader understanding of the inextricable link between internal and external health – the ‘me-cosystem’.”

“It’s hard to predict what a new year will bring, but there are some unquestionable mega-trends set to continue impacting not just the beauty sector but wider consumer and brand behaviour”.

“As the world continues to recognise the importance of individuality, changing consumer awareness around gender, race, religion, age and ability is influencing brand behaviour and redefining stereotypes.”

  https://www.naturalproductsonline.co.uk/opinion/guest-blogs/introducing-the-power-consumer/