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Y Consultancy offers dynamic, flexible support to businesses and brands across a wide range of PR, marketing and business management challenges, led by Helen Yeardsley – one of the industry’s leading communications experts

I’m a communications expert with 20 years’ PR and marketing experience, and have represented many of the industry’s leading healthcare, aesthetics, cosmetics, skin care and wellbeing brands.

Previously a director of multi award-winning agency Pegasus, I spent 14 years building the company into the UK’s third-largest healthcare consultancy and the largest consultancy outside of London, gaining accolades including x6 Consultancy of the Year awards in 2016 & 2017. I founded the Healthy Beauty business, lead the agency’s focus on client servicing, and brought onboard some of the most exciting names in the beauty, personal care, and health sectors.

I’m a communications expert with 20 years’ PR and marketing experience, and have represented many of the industry’s leading healthcare, aesthetics, cosmetics, skin care and wellbeing brands.

Previously a director of multi award-winning agency Pegasus, I spent 14 years building the company into the UK’s third-largest healthcare consultancy and the largest consultancy outside of London, gaining accolades including x6 Consultancy of the Year awards in 2016 & 2017. I founded the Healthy Beauty business, lead the agency’s focus on client servicing, and brought onboard some of the most exciting names in the beauty, personal care, and health sectors.

An advocate of health and wellbeing-inspired beauty and a passionate champion of natural, ethical business, I’m proud to have been named one of the top 10 most influential natural beauty personalities by Natural Beauty News. My thought leadership includes many published articles and industry trend reports, and I regularly join panel debates on topics ranging from authentic brand narrative to sustainability and the impact of our changing digital landscape.

I work as an independent consultant for brands and agencies, providing flexible support on a wide range of PR, marketing and business management projects.

Jayn Sterland

UK Managing Director, Weleda

Corinne Morley

Global Brand Ambassador, Trilogy

Anna-Marie Solowij

Award-winning beauty journalist,
co-founder of BeautyMART

Dr Justine Hextall

Consultant Dermatologist, FRCP

Julie Lardieg

Senior Brand Manager, Godrej UK (Bio-Oil)

“Working with Helen is a joy. Totally aligned into our values and with a razor-sharp perspective of the ‘outside’ world, Helen has always felt like a co-creator rather than consultant. The results speak for themselves.”

“Helen helped launched Trilogy Natural Skincare into the UK, and rapidly grew brand awareness with influencers and beauty experts. I appreciate the wealth of knowledge and professionalism she has added to our business – she has always represented our brand with the utmost integrity: offering creative solutions for best engagement, executing product launch events with flare and efficiency, and always delivering on-brand and within budget. I’m delighted to recommend Helen.”

“I’ve worked with Helen on various projects over the years and have always found her a pleasure to work with. She’s insightful, client-focused, thoughtful, analytical and ROI driven while still valuing creativity.”

“I have been lucky enough to work with Helen for many years. What is notable is how professional, personable and knowledgeable she is. As a doctor I was struck by her ability to absorb the science and bring out the salient points; whilst making sure I was furnished with all the latest research and data – invaluable from a professional point of view. I would highly recommend Helen has as a colleague.”

“I have worked with Helen for over 9 years. She has a fantastic strategic expertise. I would share the brand objectives, challenges and aspirations and she would help me translate them into a robust PR / Communication plan. Helen will work relentlessly to over deliver on all the KPIs we set. Over the years, Helen and her team have delivered world-class campaigns, and achieved gold coverage for the brand. Helen has complete integrity and will not hesitate to tell me if she disagree with my approach in a very productive way. I would love the opportunity to work with Helen again.”

“Beauty industry expert, Helen Yeardsley, casts her eye over the campaigns making waves in the natural beauty space, and examines the trends being driven by Generation D”

 

“Brands must make it as easy as possible for their ethical values to be recognised, which is why many pledge their support to charitable or community initiatives in a bid to gain credibility by association, and turn their beliefs into relevant actions…”

https://www.naturalproductsonline.co.uk/natural-beauty/beauty-shifts-beyond-skin-deep/

 

“The breath-taking speed of digital influence has seen some of the market’s biggest brands undermined by leaner, more agile competitors. Niche brands who respond quickly to trends can capitalise on the social media opportunity and punch way above their weight in terms of awareness, whilst resonating with consumer desire for discovery or uniqueness.

 

“Authenticity is the watchword on a far broader scale – in everything from the representatives chosen to the stories brands tell, consumers want to see purpose and conviction.”

 

“Helen Yeardsley represents many of the industry’s most innovative and exciting natural and organic beauty and wellbeing brands, and is connected to the sector’s most influential media, bloggers, experts and buyers…”

https://www.naturalproductsonline.co.uk/news/industry-news/natural-beauty-news-industry-hotlist-announced-2/

“Conscious consumers are looking for products to support an increasingly holistic lifestyle; understanding the importance of making the right choices for their bodies and their health, but also for the planet.

 

“The focus in beauty has moved beyond being interested only in what we put on our bodies and the products we put into them, to a broader understanding of the inextricable link between internal and external health – the ‘me-cosystem’.”

“It’s hard to predict what a new year will bring, but there are some unquestionable mega-trends set to continue impacting not just the beauty sector but wider consumer and brand behaviour”.

 

“As the world continues to recognise the importance of individuality, changing consumer awareness around gender, race, religion, age and ability is influencing brand behaviour and redefining stereotypes.”

  https://www.naturalproductsonline.co.uk/opinion/guest-blogs/introducing-the-power-consumer/

Contact Helen

If you would like to get in touch to discuss any projects, challenges or opportunities, please contact me on:
helen@yconsultancy.co.uk
Linkedin